Hibiscus Cove Resort
Marlene Joseph — St. Lucia
Dropped OTA share from 78% to 41% in eighteen months without a marketing budget.
Written by a 25-year tech veteran living aboard in St. LuciaReal owner voices, practical strategies, Caribbean focusAhead of Direct Booking Summit Caribbean – May 15, 2026, Antigua
Featured Story
Caribbean Boutique Hotel Market Overview 2026
What owners are facing this year: occupancy pressure, OTA commission creep, and the direct booking shift quietly reshaping the competitive landscape across the region.
Read the full analysis →
Guides & Resources
Market Analysis
Caribbean Boutique Hotel Market Overview 2026
The state of boutique hospitality in the Caribbean -- what owners are facing in 2026.
Commission Strategy
How Boutique Hotels Can Cut OTA Commissions
Real strategies for reducing OTA dependency, from owners who have done it.
Direct Bookings
Direct Booking Strategies for Caribbean Hotels
A practical playbook for small teams who want more guests booking direct.
Owner Profiles
In-depth profiles of Caribbean boutique hotel owners. Publishing April – May 2026.
Windward House
David & Anya Ferris — Antigua
Rebuilt their booking engine after losing a key OTA partnership. Now 60% direct.
Leeward Palms
Claudette Rousseau — Martinique
First boutique property in her parish to launch a loyalty programme for repeat guests.